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Our Story

Simply put Joanie Loves ChaChi is a bigger version of my own closet. From the moment we started 12 years ago we have always been inspired by that simple passion for beautiful clothes. Every garment is hand picked, every collection a result of our extensive travels and our love affair with vintage design and exotic embroidery mixed with a love for the Australian lifestyle.  Joanie Loves ChaChi has never been about the latest trend. We value timeless design and wearable classics that you’re going to want to keep forever.  And now we’re online, so you can share this love for fashion no matter where you are...

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